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Marketing Science 2025

Unequal Impact of Zestimate on the Housing Market

Runshan Fu1; Yan Huang2; Nitin Mehta3; Param Vir Singh2; Kannan Srinivasan2

1 New York University · 2 Carnegie Mellon University · 3 University of Toronto

Abstract

Despite lower accuracy in poor neighborhoods, Zillow’s automated home value estimates provide greater benefits to these housing markets by reducing more uncertainty.

DOI
10.1287/mksc.2022.0451
Sources
openalex

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