Marketing Science 2004

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Harikesh S. Nair^1,2; Jean-Pierre Dubé^3,4,1; Pradeep K. Chintagunta¹

¹ University of Chicago · ² Stanford University · ³ Marketing Science Institute · ⁴ National Bureau of Economic Research

DOI

10.1287/mksc.1040.0101

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓