← Search Marketing Science 2010 Editorial—It's Never Good-bye to Marketing Science Eric T. Bradlow University of Pennsylvania DOI10.1287/mksc.1100.0608 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓