Marketing Science 2012
Commentaries and Reply to “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act” by Christine Moorman, Rosellina Ferraro, and Joel Huber
Abstract
This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. [Moorman C, Ferraro R, Huber J (2012) Unintended nutrition consequences: Firm responses to the Nutrition Labeling and Education Act. Marketing Sci. 31(5):717–737].
- DOI
- 10.1287/mksc.1120.0733
- Sources
- openalex