Marketing Science 2023

Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”

Nils Wlömert¹; Dominik Papies²; Michel Clement³; Martin Spann^4,5

¹ Vienna University of Economics and Business · ² University of Tübingen · ³ Universität Hamburg · ⁴ Munich Business School · ⁵ Ludwig-Maximilians-Universität München

Abstract

This rejoinder acknowledges the thoughtful commentary of Tushnet (2023) on Wlömert et al. (2023) and summarizes the study’s relevance for questions concerning platform regulation.

DOI

10.1287/mksc.2023.0369

Sources

openalex

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