Marketing Science 2005

The 2004 ISMS Practice Prize Competition

Gary L. Lilien

Institute for the Study of Business Markets

Abstract

The two reports and two articles (as well as a Commentary) that follow are the finalists from the 2004 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

DOI

10.1287/mksc.1050.0132

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓