Marketing Science 2007

The 2005 ISMS Practice Prize Competition—Special Section Introduction: The 2005 ISMS Practice Prize Competition

Gary L. Lilien

Pennsylvania State University

Abstract

We report on the finalists from the 2005 Informs Society for Marketing Science (ISMS) Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

DOI

10.1287/mksc.1060.0228

Sources

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Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓