← Search Marketing Science 1989 Commentary—Deciphering Distribution Effects Michael W. Kruger; John Dennerlein; Anthony Power Burke Foundation DOI10.1287/mksc.8.2.129 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓