Marketing Science 2012

Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg

Dominique M. Hanssens¹; Devavrat Purohit²; Richard Staelin²; Paulo Albuquerque^3,4; Bart J. Bronnenberg⁵

¹ University of California, Los Angeles · ² Duke University · ³ Institut National de Statistique et d'Economie Appliquée · ⁴ University of Rochester · ⁵ Tilburg University

Abstract

This series of discussions presents commentaries and a rejoinder on strategic and managerial issues arising from Albuquerque and Bronnenberg [Albuquerque, P., B. J. Bronnenberg. 2012. Measuring the impact of negative demand shocks on car dealer networks. Marketing Sci. 31(1) 4–23].

DOI

10.1287/mksc.1110.0694

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓