Marketing Science 2002
Phytotherapy natural products: Promotional mix features
Abstract
Development of products takes into account organized and controlled planning of changes of inner self and toward the environment. That means the creation of an active force, which should bring changes in other words, it should change the person who participates in the process of creation or in the consumption of the product. It tried to induce customers to purchase through methodologies and promotion strategies which stand to our sen'ice by the change in the way of thinking of the medical and pharmaceutical profession and users of helpful means. The input of marketing within the control of the outcomes, leaders techniques and promotion strategies by the production of helpful healthy means has a very big meaning.
- Sources
- openalex