Marketing Science 2008
Practice Prize Winner---A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
Abstract
We develop a consumer response model to evaluate and plan pricing and promotions in durable-good markets. We discuss its implementation in the U.S. automotive industry, which “spends” about $45 bil...
- DOI
- 10.5555/2882747.2882750
- Sources
- openalex