Marketing Science 2004

Growing, Growing, Gone

N GolderPeter; J TellisGerard

Abstract

Research on the product life cycle PLC has focused primarily on the role of diffusion. This study takes a broader theoretical perspective on the PLC by incorporating informational cascades and deve...

DOI

10.5555/2804999.2805003

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓