Marketing Science 2004
Partial-Repeat-Bidding in the Name-Your-Own-Price Channel
Abstract
This paper presents an initial examination of an emerging business model, the Name-Your-Own-Price NYOP channel, as popularized by priceline.com. Focusing on how to optimally structure such market i...
- DOI
- 10.5555/2805739.2805748
- Sources
- openalex