Marketing Science 2001

Reward Programs and Tacit Collusion

KimByung-Do; ShiMengze; SrinivasanKannan

Abstract

Reward programs, a promotional tool to develop customer loyalty, offer incentives to consumers on the basis of cumulative purchases of a given product or service from a firm. Reward programs have b...

DOI

10.5555/2885589.2885590

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓