Marketing Science 2000
Internet promotion of banking services: Special focus approach
Abstract
This report analysis the internet strategies of the leading banks in Greece as well as several banks in the world, with specific emphasis on the internet strategy of the Commercial Bank of Greece. Web sites of the following banks in Greece was analyzed between July 31st and August 20th 2000. The National Bank of Greece, Alpha Bank, Eurobank, Piraeus Bank and Commercial Bank of Greece as well as the Bank of Tokyo-Mitsubishi, Deutsche Bank, West L. Bank, Credit Agricole, Bank of New York and Sanwa Bank.
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