Marketing Science 2008

Disentangling Pioneering Cost Advantages and Disadvantages

BouldingWilliam; ChristenMarkus

Abstract

Existing literature discusses a number of possible pioneering cost advantages and disadvantages. In this paper, we empirically test three different sources of long-term pioneering cost advantage---...

DOI

10.5555/2805164.2805177

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓