Marketing Science 2021

The Fateful First Consumer Review

Sungsik Park¹; Woochoel Shin²; Jinhong Xie²

¹ University of South Carolina · ² University of Florida

Abstract

This paper presents theory and empirical evidence on the impact of the first consumer review on the evolution of online word of mouth and the fate of the product.

DOI

10.1287/mksc.2020.1264

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓