Marketing Science 2009
Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes
Abstract
We consider a problem at the interface of auctions and bundling. Our revenue-maximizing seller seeking to auction one unit each of two complements or substitutes in the best-of-three formats: the a...
- DOI
- 10.5555/2895599.2895600
- Sources
- openalex