Marketing Science 2008

Commentary---Mental Accounting and Consumer Choice

H ThalerRichard

DOI

10.5555/2882728.2882733

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓