Branding as specific deployment process
Marketing Science
2006
Brand and branding have been around for centuries as a means to distinguishing the goods and services from another suppliers. It is the new field of management, which has growed very fast. The brand is the most valuable asset of a company. The development of strong brand is difficult task. It needs several steps and key concepts. The paper discuss some features of the project Made in Montenegro as the first institutional and general promotional project in national economy. It started in 2003. and has had three steps. In the paper we have analyzed some benefits for Montenegro's companies. Branding is difficult future task for many our companies.
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