Marketing Science 1986
Commentary
Abstract
Commentary to Infosino's paper (Infosino, W. J. 1986. Forecasting New Product Sales from Likelihood of Purchase Ratings. Marketing Sci. 5 372–384.).
- DOI
- 10.1287/mksc.5.4.387
- Sources
- openalex
Marketing Science 1986
Commentary to Infosino's paper (Infosino, W. J. 1986. Forecasting New Product Sales from Likelihood of Purchase Ratings. Marketing Sci. 5 372–384.).