Marketing Science 2012
Focus on Authors
Abstract
Vincent Conitzer (“ Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases ”) is the Sally Dalton Robinson Professor of Computer Science and Professor of Economics at Duke University. His research focuses on computational aspects of microeconomic theory—in particular, game theory, mechanism design, voting/social choice, and auctions. In 2011, he received the IJCAI Computers and Thought Award, which is awarded to outstanding young scientists in artificial intelligence. Dennis Fok (“ Modeling Seasonality in New Product Diffusion ”) is an associate professor of econometrics at the Erasmus School of Economics, Erasmus University Rotterdam. His research interests are in the fields of marketing and applied econometrics. These interests include modeling choice at an individual level as well as at an aggregated level; furthermore, he is interested in nonlinear panels and simulation-based estimation. He publishes on these topics in journals as Marketing Science, the Journal of Marketing Research, the Journal of Applied Econometrics, and the Journal of Econometrics. Philip Hans Franses (“ Modeling Seasonality in New Product Diffusion ”) is a professor of applied econometrics and a professor of marketing research, both affiliated with the Erasmus School of Economics of the Erasmus University Rotterdam. His research interests include econometric models in marketing and forecasting. Currently, he serves as the dean of the Erasmus School of Economics. David Godes (“ The Strategic Impact of References in Business Markets ”) is an associate professor in the Department of Marketing at the Robert H. Smith School of Business, University of Maryland. He received a B.S. in economics at the University of Pennsylvania and an S.M. and Ph.D. in management science from the Massachusetts Institute of Technology. His research interests include word-of-mouth communication, social networks, media competition, and sales management. His work has appeared in Marketing Science, Management Science, Quantitative Marketing and Economics, and the Harvard Business Review. Teck-Hua Ho (“ Customer Influence Value and Purchase Acceleration in New Product Diffusion ”) is the William Halford Jr. Family Professor of Marketing and the director of the Asia Business Center at the Haas School of Business at the University of California, Berkeley. Currently on leave from UC Berkeley, he is working as the Vice President (Research Strategy) at the National University of Singapore, where he holds the Tan Chin Tuan Centennial Professorship. His research spans a wide range of topics in marketing and economics, and it has been internationally recognized; he was a finalist for several best paper awards, including the 2011 William F. O'Dell Award. Currently, he is the codepartment editor of behavioral economics for Management Science, and he serves as an area editor for the Journal of Marketing Research and Marketing Science. Raghuram Iyengar (“ A Conjoint Model of Quantity Discounts ”) is an assistant professor of marketing at the Wharton School of the University of Pennsylvania. He earned his Ph.D. from Columbia University and his B.Tech. from the Indian Institute of Technology Kanpur. His research focuses on pricing and social influence. His work has been published in Marketing Science, the Journal of Marketing Research, Quantitative Marketing and Economics, and Psychometrika. Kamel Jedidi (“ A Conjoint Model of Quantity Discounts ”) is the John A. Howard Professor of Marketing at Columbia Business School, Columbia University, New York. He holds a bachelor's degree in economics from the Faculté des Sciences Economiques de Tunis, Tunisia, and master's and Ph.D. degrees in marketing from the Wharton School of the University of Pennsylvania. His substantive research interests include pricing, product design and positioning, diffusion of innovations, market segmentation, and the long-term impact of advertising and promotions; his methodological interests lie in multidimensional scaling, classification, structural equation modeling, and Bayesian and finite-mixture models. He has extensively published in the leading marketing, statistics, and psychometric journals, the most recent of which include the Journal of Marketing Research, Marketing Science, Management Science, and Psychometrika. Praveen K. Kopalle (“ The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs ”) is a professor of marketing at the Tuck School of Business at Dartmouth, Dartmouth College. He received his Ph.D. from Columbia University, New York, a PGDM from the Indian Institute of Management, Bangalore, and a B.E. from Osmania University, Hyderabad; prior to joining Tuck, he was on the faculty at the University of Arizona, Tucson. His research interests include new products/innovation, pricing and promotions, customer expectations, and e-commerce. He is on the editorial boards of Marketing Science, Marketing Letters, the Journal of Revenue and Pricing Management, the Journal of Interactive Marketing, the International Journal of Technology and Marketing, the International Journal of Electronic Commerce, and IIMB Management Review, and he serves as an associate editor of marketing science at the Journal of Retailing. Lakshman Krishnamurthi (“ Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis ”) is the Montgomery Ward Professor of Marketing at the Kellogg School of Management, Northwestern University, and has served as the chairman of the Marketing Department for 11 years. He is a past winner of the John D. C. Little award for the best paper published in Marketing Science. He is a coauthor (with Rakesh Vohra) of Principles of Pricing: An Analytical Approach, published by the Cambridge University Press. Shan Li (“ Customer Influence Value and Purchase Acceleration in New Product Diffusion ”) is a member of the research staff and a service scientist at Philips Research. She obtained her Ph.D. in industrial engineering and operations research at the University of California, Berkeley. Before she joined Philips Research, she was an operations research scientist at Amazon.com. Her research interests span a wide range of topics in business analytics and service science. Scott A. Neslin (“ The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs ”) is the Albert Wesley Frey Professor of Marketing at the Tuck School of Business, Dartmouth College. His research applies statistical analysis to measuring marketing effectiveness and developing managerially relevant insights in the fields of customer relationship management and sales promotion. He is coauthor of Sales Promotion: Concepts, Methods and Strategies and Database Marketing: Analyzing and Managing Customers. He is an INFORMS Society for Marketing Science Fellow and a recipient of the John D. C. Little and Harold H. Maynard Awards. So-Eun Park (“ Customer Influence Value and Purchase Acceleration in New Product Diffusion ”) is a doctoral student in the marketing department at the Haas School of Business, University of California, Berkeley. Before coming to UC Berkeley, she earned her B.A. with honors in mathematics at Columbia University in 2009. Her research interest lies in new product diffusion and emerging markets, as well as relating behavioral economics to topics in marketing. Yuri Peers (“ Modeling Seasonality in New Product Diffusion ”) is a research fellow at the Waikato Management School, University of Waikato in Hamilton, New Zealand. He obtained his Ph.D. from the Erasmus University in Rotterdam in the field of quantitative marketing. His research interests are in marketing and applied econometrics. Jason Shachat (“ Procuring Commodities: First-Price Sealed-Bid or English Auctions? ”) is a professor of economics at the Wang Yanan Institute for Studies in Economics (WISE) and a member of the Ministry of Education (MOE) Key Laboratory in Econometrics at Xiamen University. He is also the director of the Finance and Economics Experimental Laboratory at Xiamen University. His research interests are in using laboratory experiments, applied microeconomic theory, and econometrics to study behavioral game theory, asset and commodity market performance, and auctions. His work has appeared in journals such as the Journal of Economic Theory, Games and Economic Behavior, the Journal of Mathematical Psychology, and Decision Analysis. Zuo-Jun Max Shen (“ Customer Influence Value and Purchase Acceleration in New Product Diffusion ”) is the Chancellor's Professor of Industrial Engineering and Operations Research at the University of California, Berkeley. He has been active in the following research areas: integrated supply chain design and management, market mechanism design, marketing–operations management interface issues, and decision making with limited information. He is currently on the editorial/advisory board for several leading journals. Gonca P. Soysal (“ Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis ”) is an assistant professor of marketing at the Naveen Jindal School of Management, University of Texas at Dallas. She received a B.S. degree in industrial engineering from the Middle East Technical University in Turkey, an M.E. degree in industrial and systems engineering from the University of Florida, and M.S. and Ph.D. degrees in marketing from the Kellogg School of Management, Northwestern University. Her research interests are focused on understanding dynamics in consumer and firm behavior with a special emphasis on the marketing of seasonal goods and retailing. Baohong Sun (“ The Joint Sales Impact of Frequency Reward and Cu
- DOI
- 10.1287/mksc.1120.0708
- Sources
- openalex