Marketing Science 1986

Reply

William J. Infosino

AT&T (United States)

Abstract

Author's reply to comments (Morrison, D. G. 1986. Commentary. Marketing Sci. 5 385–386 and Pratt, R. W., Jr. 1986. Commentary. Marketing Sci. 5 387–388.) about his paper (Infosino, W. J. 1986. Forecasting New Product Sales from Likelihood of Purchase Ratings. Marketing Sci. 5 372–384.).

DOI

10.1287/mksc.5.4.389

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓