Marketing Science 2010
Focus on Authors
Abstract
Greg M. Allenby (“ Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance ”) is the Helen C. Kurtz Chair in Marketing at Ohio State University. He specializes in the study of economic and statistical issues in marketing. His research deals with developing new insights about consumer behavior from customer data routinely collected by most organizations; these insights are used to develop and improve product development, pricing, promotion, market segmentation, and target marketing activities. He is a fellow of the American Statistical Association, coauthor of Bayesian Statistics and Marketing (Wiley, 2005), and coeditor of Quantitative Marketing and Economics. Subhajyoti Bandyopadhyay (“ Equilibrium Returns Policies in the Presence of Supplier Competition ”) is an assistant professor in the Department of Information Systems and Operations Management at the University of Florida, Gainesville. He received his Ph.D. in management information systems from Purdue University in 2002. His current research interests include economics of information systems and information systems policy issues, especially in the area of net neutrality, national broadband policy, and health informatics. Jonah Berger (“ Positive Effects of Negative Publicity: When Negative Reviews Increase Sales ”) is an assistant professor of marketing at The Wharton School of the University of Pennsylvania. He received a Ph.D. in marketing from the Stanford Graduate School of Business in 2007 and a B.A. in human judgment and decision making from Stanford University in 2002. His research examines how individual decision making and social dynamics (e.g., social influence) between people generate collective outcomes such as social contagion and trends. Bart J. Bronnenberg (“ An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets ”) is a professor of marketing and a CentER fellow at the Tilburg School of Economics and Management of Tilburg University, The Netherlands. He holds Ph.D. and M.S. degrees in management from INSEAD, Fontainebleau, France, and an M.S. in industrial engineering from Twente University, The Netherlands. He is interested marketing strategy, the persistence of branding effects, and the structure of CPG markets, and he continues to work on empirical analyses of new product growth and consumer choice behavior. He was named the recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2004 John D. C. Little Best Paper Award. Michael Brusco (“ Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation ”) is a professor in the marketing department at Florida State University, where he teaches courses in operations research, operations management, and marketing research. He received a Ph.D. in management science from Florida State University in 1990. His research focuses on the development of exact and approximate algorithms for combinatorial optimization problems in the areas of scheduling, layout, and computational statistics. Pradeep K. Chintagunta (“ The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets ”) is the Robert Law Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in studying strategic interactions among firms in vertical and horizontal relationships, in measuring the effectiveness of marketing activities in pharmaceutical markets, in investigating aspects of technology product markets, and in the analysis of household purchase behavior in online and off-line markets. Jeffrey P. Dotson (“ Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance ”) is an assistant professor of marketing in the Owen Graduate School of Management at Vanderbilt University. He holds a Ph.D. in marketing from Ohio State University and master's degrees in statistics and business administration from the University of Utah. His research focuses on the application of Bayesian statistics to a variety of marketing problems, including linking customers and employee satisfaction to firm performance and developing more accurate models of consumer decision making. His work has appeared in Quantitative Marketing and Economics. Shyam Gopinath (“ The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets ”) is a doctoral student in marketing at the Kellogg School of Management, Northwestern University. He has master's degrees in industrial management and statistics from IIT Madras and the University of Virginia, respectively. He also has a bachelor's degree in industrial engineering from the University of Kerala. His research focuses on two areas: studying the impact of online word of mouth on firm performance and understanding customer purchasing behavior in noncontractual settings using probability models. Minha Hwang (“ An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets ”) is a Ph.D. candidate in marketing at the UCLA Anderson School of Management. He holds a Ph.D. in materials science and engineering from the Massachusetts Institute of Technology. His research focuses on empirical analyses of assortment and store brands in U.S. supermarkets. Shailendra P. Jain (“ Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation ”) is an associate professor of marketing at the University of Washington's Michael G. Foster School of Business and has previously held faculty positions at Indiana University's Kelley School, Cornell University's Johnson School, and University of Rochester's Simon School. He received his Ph.D. and M.Phil. from New York University's Stern School, an M.B.A. from the Indian Institute of Management, Ahmedabad, India, and a chemical engineering degree from Birla Institute of Technology and Science, Pilani, India. He conducts research in branding, comparative advertising, consumer behavior and marketing strategy, cross-cultural and other individual differences in thought and consumption, and economics of information. He is on the editorial board of Journal of Consumer Psychology and has co-chaired the 2009 Society for Consumer Psychology Conference and the 2005 American Psychological Association's Division 23 Conference. He has received several teaching excellence awards, including the PACCAR Award at University of Washington's Foster School of Business. Kamel Jedidi (“ Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability ”) is the John A. Howard Professor of Marketing at Columbia Business School, Columbia University, New York. He holds a bachelor's degree in economics from the Faculté des Sciences Economiques de Tunis, Tunisia, and master's and Ph.D. degrees in marketing from The Wharton School of the University of Pennsylvania. His substantive research interests include pricing, product design and positioning, diffusion of innovations, market segmentation, and the long-term impact of advertising and promotions. His methodological interests lie in multidimensional scaling, classification, structural equation modeling, and Bayesian and finite-mixture models. He was awarded the 1998 International Journal of Research in Marketing Best Article Award and the Marketing Science Institute Best Paper Award in 2000. He was also a finalist for the 2009 Paul Green Award for the Journal of Marketing Research and the 2009 Long-Term Impact Award for Marketing Science and Management Science. Dmitri Kuksov (“ Pricing, Frills, and Customer Ratings ”) is an associate professor of marketing at Olin Business School, Washington University in St. Louis, and he has a Ph.D. in marketing from the Haas School of Business, University of California, Berkeley. His research interests include studying competitive strategy, consumer and firm behavior in markets with incomplete information, consumer communication and networks, branding and product line strategy, and customer satisfaction. He is currently an associate editor at Management Science and Quantitative Marketing and Economics, and he is on the editorial board of Marketing Science. He received the 2005 Frank M. Bass Dissertation Award, and two of his papers were finalists for the 2007 John D. C. Little Award. Charles Lindsey (“ Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation ”) is an assistant professor of marketing in the School of Management at the State University of New York, Buffalo. He received his Ph.D. and master's in business from Indiana University's Kelley School of Business. He also holds an M.B.A. and a B.S. in accounting (magna cum laude) from St. Louis University's Cook School of Business. He conducts research in branding, marketing strategy, consumer behavior, group and cross-functional team effectiveness, and information recognition and memory. He serves as an ad hoc reviewer for the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Experimental Psychology. He is a member of the conference committee for the 2010 Society for Consumer Psychology Conference. He has received several teaching/research excellence awards, including the inaugural Dean's Fellowship for Research Excellence Award at the State University of New York, Buffalo. Ying Liu (“ Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation ”) is an assistant professor in the Department of Information Systems of the College of Business Administration at the California State Univ
- DOI
- 10.1287/mksc.1100.0598
- Sources
- openalex