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Marketing Science 2024

Consumer Impatience, Technological Innovation, and Market Structure

Chaewon Seol1; Federico Rossi1; Sara Valentini2; Elisa Montaguti3

1 Purdue University West Lafayette · 2 Bocconi University · 3 University of Bologna

open access

Abstract

This paper investigates how consumer impatience affects competition and how delivery technology may reshape market structure in online retail markets.

DOI
10.1287/mksc.2024.0885
Sources
semanticscholar openalex

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