Marketing Science 2024

Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”

Jeffrey D. Shulman¹; Marcus Cunha²; Julian K. Saint Clair³

¹ University of Washington · ² University of Georgia · ³ Loyola Marymount University

Abstract

An implicit assumption from prior research is made explicit to clarify the conditions for which information that can reduce uncertainty about a purchase can increase the likelihood the purchase is cancelled or returned.

DOI

10.1287/mksc.2024.1022

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓