Marketing Science 2025

Is Fair Advertising Good for Platforms?

Yuan Di¹; Manmohan Aseri²; Tridas Mukhopadhyay³

¹ Auburn University · ² University of Maryland, College Park · ³ Carnegie Mellon University

Abstract

The paper analyzes various fairness policies for ensuring fairness in ad-auctions.

DOI

10.1287/mksc.2023.0201

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓