Marketing Science 2026

Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone?

Anuj Kapoor¹; Sridhar Narayanan²; Puneet Manchanda³

¹ University of Missouri · ² Stanford University · ³ Ross School

Abstract

Access to human coaches leads to more weight loss than with access to an AI coach alone, with consumers setting higher weight loss goals, tracking their weight and food intake more frequently.

DOI

10.1287/mksc.2023.0029

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓