Management Science 1987

Diffusion and advertising: the German telephone campaign

SimonHermann; SebastianKarl-Heinz

DOI

10.5555/34012.34015

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓