← Search Management Science 1968 Marketing Science Kenneth A. Longman Abstract Editorial about research on research. DOI10.1287/mnsc.14.12.b733 Sources openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓