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Management Science 1968

Marketing Science

Kenneth A. Longman

Abstract

—Letters on marketers and consumers —“To the Editor” by Bent Stidsen, Philadelphia, Pennsylvania —“To the Editor” by Morris J. Solomon, Silver Spring, Maryland —“Proposal” by Morris J. Solomon (excerpts) —“To the Editor” by Morris J. Solomon (reply to the Editor) —“To the Editor” by Rev. Roger Alling, Newark, New Jersey

DOI
10.1287/mnsc.15.4.b216
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