Entrepreneurship Theory and Practice 2014

Struggling with Market Entry and Expansion: Parlance Communications in Mexico

Prescott C. Ensign¹; Andrew Ray Lunney²

¹ Wilfrid Laurier University · ² Canadian Heritage

Abstract

Beth Reuben, charged with business development, has been with Parlance Communications (ParCom) for a little over a year. Chief executive officer and founder, Dr. Emmanuel Cole, has instructed Beth Reuben to prepare the strategy for ParCom's entry into Mexico and handle a trade show in Mexico City, Mexico, in 3 months.

DOI

10.1111/etap.12100

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓