Entrepreneurship Theory and Practice 2011
KenKen: The Wisdom Squared of Puzzling Businesses
Abstract
This case concerns a U.S. start–up's efforts to license and launch a Japanese puzzle known as KenKen. The case provides a historical review of the puzzle's conceptual emergence and subsequent commercialization, allowing students to explore the general challenges associated with launching an innovative, new product into a dynamic market of uncertain size and structure. The case facilitates discussion of qualitative (i.e., business model selection) and quantitative (i.e., market size and profit estimation) issues.
- DOI
- 10.1111/j.1540-6520.2011.00450.x
- Sources
- openalex