Harvard Business Review 1981

Successful share-building strategies Stratégies réussies de conquête de part de marché

Robert D. Buzzell; Frederik D. Wiersema

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓