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Human resource management in action. Changing culture through ceremony: An example from GM

Sydney L. Solberg

Ingeniería y Soluciones Informáticas (Spain)

This paper examines the impact of a joint GM/UAW ceremony on changes in the traditional labor‐management culture. Ceremonies can help change corporate culture when the actual event is transformed into an organizational story. Stories help motivate change because they provide purpose and clues to new behavior patterns.

DOI

10.1002/hrm.3930240307

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