Human Resource Management 1998

Electronic mail as social influence in downsized organizations

Tracy L. Tuten¹; David J. Urban²; George T. Gray²

¹ Randolph–Macon College · ² Virginia Commonwealth University

Abstract

The potential to influence survivors of downsizing via electronic communication is empirically examined in an experimental setting. Individuals exposed to electronic mail messages perceived a significantly higher level of normative influence than those receiving no electronic mail messages. Implications for human resource managers include the ability to efficiently and effectively influence employees across geographic locations and organizational settings via electronic communication.

DOI

10.1002/(sici)1099-050x(199823)37:3/4<249::aid-hrm7>3.3.co;2-t

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