Journal of Applied Psychology 1932

How the consumer estimates quality by subconscious sensory impressions.

D. A. Laird

DOI

10.1037/h0074816

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓