Journal of Applied Psychology 1964

Brand loyalty revisited: A twenty-year report.

Lester Guest

Pennsylvania State University

DOI

10.1037/h0046667

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓