← Search Journal of Applied Psychology 1973 The effect of intolerance of ambiguity upon product perceptions. Brian F. Blake; Robert Perloff; Robert Zenhausern; Richard Heslin DOI10.1037/h0035651 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓