Journal of Applied Psychology 1972

A shopping list experiment of beer brand images.

Arch G. Woodside

College of Business Administration

DOI

10.1037/h0033758

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓