← Search Journal of Applied Psychology 1917 Association - reactions applied to ideas of commercial brands of familiar articles. L. R. Geissler open access DOI10.1037/h0074861 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓