Journal of Applied Psychology 1960

Preference for new products and its relationship to different measures of conformity.

Walter Gruen

Beth Israel Deaconess Hospital

DOI

10.1037/h0047479

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓