← Search Journal of Applied Psychology 1964 Graphic ratings and attitude measurement: A comparison of research tactics. James B. Taylor; Howard A. Parker DOI10.1037/h0040880 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓