Journal of Applied Psychology 1973

The relationship between consumers' category width and trial of new products.

James H. Donnelly; Michael J. Etzel; Scott Roeth

DOI

10.1037/h0034703

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓