Journal of Applied Psychology 1972

Search Behavior Related to Expectations Concerning Brand Performance.

John E. Swan

DOI

10.1037/h0020006

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓