← Search Journal of Applied Psychology 1966 Branching program, text, and lecture: A comparative investigation of instructional media. John M McGrew; James E. Marcia; C. K. Wright DOI10.1037/h0020836 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓