Journal of Applied Psychology 1929

The relative values of positive and negative advertising appeals as measured by coupons returned.

Darrell Blaine Lucas; C. E. Benson

DOI

10.1037/h0070188

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓