Journal of Applied Psychology 1937

The impression values of fixed advertising locations in the Saturday Evening Post.

Darrell Blaine Lucas

DOI

10.1037/h0060719

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓