Journal of Applied Psychology 1932

The influence of reading matter upon the effectiveness of adjacent advertisements.

W. N. Kellogg

DOI

10.1037/h0075062

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓