← Search Journal of Applied Psychology 1956 Using "mark sense" for ratings and personal data collection. Bernard M. Bass; Cecil R. Wurster DOI10.1037/h0043549 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓